Promotional Experience for John Wick Available This Month as Part of HTC Vive World Tour; Teaser Will Be Available at the Launch of HTC Vive;Full Game Available on Multiple VR Headsets in Spring 2016
SANTA MONICA, CA and STOCKHOLM, SWEDEN (August 7, 2015) -In a move bringing cutting edge entertainment technology to one of its most exciting new brands, Lionsgate (NYSE:LGF), a premier next generation global content leader, announced today that it is partnering with leading game developer and publisher Starbreeze (STAR:OMX) to launch a first-person shooter game in virtual reality (VR) based on Lionsgate’s box office hit John Wick. Best in class virtual reality studio and distributor WEVR, the company responsible for theBlu: Encounter, which was used to introduce the HTC Vive VR platform earlier this year, will transport players with the creation of a fully immersive VR experience that will introduce the game. Grab, the acclaimed development team with extensive mobile games and VR experience, will spearhead the development. Starbreeze will be publishing the product across multiple VR platforms.
[toggles] [toggle title=”Summary in Swedish” color=”Accent-Color” id=”b1″] Lionsgate och Starbreeze i sammarbete för att lansera ett virtual reality spel baserat på John Wick, spelet utvecklas av VR innovatörerna WEVR och GRAB.
En introduktion till John Wick kommer snart vara tillgänglig som del i HTC Vive World Tour, teaser tillgänglig vid lansering av HTC Vive, spelet lanseras på multipla platformar våren 2016.
Stockholm och Santa Monica, 7 augusti 2015 – Lionsgate och Starbeeze utannonserade idag ett sammarbete för att lansera en första persons shooter utvecklad för Virtual Reality (VR) baserat på Lionsgate film hit John Wick. VR studion WEVR, företaget bakom theBlu: Encounter, och VR utvecklaren Grab står för utvecklingen av spelet medan Starbreeze står som förläggare när spelet skall släpps på ett flertal olika VR-plattformar.
Vidare kommer Starbreeze att utöka John Wicks närvaro i Payday 2 där de två olika spelen kan ha interaktionspunkter i vissa spelmoment och i sin marknadsföring.
“Lionsgate är ledande i sin bransch för att introducera orginella, provokativa och engagernade historier, perfekta grundsstenar för ett spännande spel”, sa Bo Andersson Klint, Starbreeze vd. “Karaktären John Wick älskades av våra spelare när han introducerades i Payday 2, det är fantastiskt att få sammarbeta med studion och det kreativa teamet bakom John Wick igen.” [/toggle] [/toggles]
The companies will team to create a standalone, first-person shooter game based on the world and characters of the John Wick films and centered around the infamous Continental Hotel. In addition, Starbreeze will further integrate the John Wick storyline into its wildly popular Payday game, which has over nine million players worldwide, facilitating cross promotion and integration of the two games. John Wick producer Basil Iwanyk of Thunder Road Pictures and the movie’s production team will be collaborating closely with the WEVR and Grab teams for the development of the VR game and experience.
Starting soon, fans can check out a promotional experience of the game at select events and stops on the HTC Vive World Tour, which is making its way through the United States and Europe. A teaser game will be available at the launch of HTC Vive and available via SteamVR, with the launch timing to be unveiled later this year. The full game is expected to be available on most existing VR headsets in Spring 2016.
“We’re thrilled to partner with the best of the best in VR and game development with Starbreeze, WEVR and Grab, who are collaborating with the movie’s producers to ensure an exciting, immersive and authentic virtual experience,” said Lionsgate President of Interactive Ventures & Games Peter Levin. “John Wick is the perfect cross-platform property to extend into the fast-growing gaming world, and we believe that a cutting edge VR game will deepen fan engagement and accelerate John Wick’s evolution into one of our next big action franchises.”
“Lionsgate is a leader in producing and delivering the kind of provocative, original and engaging storytelling that you need to launch an exhilarating and marketable game,” said Starbreeze CEO Bo Andersson Klint. “The John Wick characters and universe really resonated with our Payday fans last year when we first incorporated them into our game, so we’re thrilled to partner with the studio and the John Wick creative team to create a new standalone game enhanced by the state of the art in virtual reality.”
“Lionsgate has been a great partner on John Wick because the studio not only believes in traditional storytelling but also recognizes the value of extending its movies beyond the screen and involving fans in new ways to explore the characters and stories,” said producer and Thunder Road Pictures CEO Iwanyk. “Working with accomplished gaming companies like Starbreeze, WEVR and Grab is a terrific opportunity to bring the world of John Wick into an exciting new dimension.”
John Wick was a global box office hit last year, and Lionsgate is currently developing John Wick 2 for release next September. The film stars Keanu Reeves as an ex-hit man who comes out of retirement to track down the gangsters who took everything from him.
# # #
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the broadcast network series Nashville, the syndication success The Wendy Williams Show, the hit series Orange is the New Black, the critically-acclaimed drama Manhattan and the breakout series The Royals.
Its feature film business has been fueled by such recent successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, TheAge of Adaline, CBS/Lionsgate’s The DUFF, John Wick, Now You See Me, Roadside Attractions’ Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films’ Addicted and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
Starbreeze is an independent creator, publisher and distributor of high quality entertainment products, headquartered in Stockholm, Sweden. At Starbreeze, we create games by our own design and through licensed content, establishing franchises that can live and prosper outside the game itself. We live and die by gameplay.
Starbreeze is pioneering digital self-publishing, currently hosting one of the largest community groups on the digital distribution platform Steam. Starbreeze’s most recent products include PAYDAY 2, our adrenaline fuelled bank robbing co-op game and the critically acclaimed Brothers – A Tale of Two Sons.
Starbreeze AB is publicly traded on Nasdaq Stockholm First North Premier under the ticker STAR and the ISIN code: SE0005992831. Remium Nordic is the company Certified Adviser. Starbreeze brands include OVERKILL Software and the PAYDAY series.
For more information, please visit http://www.test.starbreeze.com.
For Starbreeze/Investor Relations:
About The Author