SEGA Entertainment and StarVR® introduce premium VR arcade experiences to Japan

22 December 2017 / / Corporate News

Tokyo, Japan, Dec. 22, 2017 – Leading interactive entertainment company SEGA Entertainment and premium Virtual Reality (VR) solutions provider StarVR today announced its collaboration to bring StarVR arcade experiences to existing SEGA Game Center locations throughout Japan. StarVR will work with SEGA Entertainment to roll out its industry-leading headset and VR arcade experiences across the country, at three SEGA arcade locations by March 2018 and at more than ten locations by the end of the year. At launch, Japanese consumers will be able to experience the widely acclaimed VR titles John Wick Chroniclesand The Mummy Prodigium Strike developed by Starbreeze Studios, while more titles will be introduced gradually.

The two companies today unveiled the first StarVR-powered VR arcade installation in the flagship SEGA Game Center Shinjuku Kabukicho branch located in Tokyo, and will welcome consumers starting on December 22. Tickets for the experiences will be priced at 1,200 Japanese yen.

“Continuing our commitment to providing the best arcade experiences in Japan, we’re now bringing world-class VR to SEGA Game Centers with StarVR,” said Tadashi Kawaguchi, Senior Vice President of SEGA Entertainment. “With StarVR’s industry-leading visuals, immersive haptics and premium content, we’re stepping up the game and redefining the arcade experience.”

“We’re especially excited to bring StarVR arcade experiences to Japan, as it has the world’s most sophisticated arcade industry and culture,” said Jerry Kao, Vice Chairman of StarVR Corporation. “Collaborating with SEGA Entertainment, the leader in the local market, we’re confident that we can make truly immersive and premium VR experiences widely available to Japanese consumers soon.”

With nearly 200 branches nationwide, SEGA Game Center is the leading arcade chain in Japan. Managed and operated by SEGA Entertainment, the arcades currently provide a wide range of entertainment choices including Prize Games where customers can win a range of unique items; Music Video Games where people play games to the beat of music; Video Games with the latest game consoles; “Purikura” which are photo sticker booths where in some stores costumes can be rented; and Medal Games where friends challenge each other to win as many tokens possible.

The StarVR HMD is a premium VR display built from the ground-up for enterprise and professional entertainment use with its 5K resolution and 210-degree field of view, offering experiences above and beyond home environment setups. The solution features a high speed optical tracking system that can accurately track motion at scale to provide an ultra-immersive VR experience for LBE (Location-Based Entertainment) applications.

For more information and appointment requests, please contact:

Jane Hsu, Head of Global Marketing for StarVR Corporation 
Tel: +886 911 969 136, email: [email protected]

Kazuhiko Yashino, Sales and Marketing Manager for SEGA Entertainment 
Email: s [email protected]

About SEGA Entertainment Co. Ltd.

SEGA Entertainment is part of SEGA SAMMY Holdings Company, the biggest amusement facility operator in Japan.

SEGA Entertainment develops, manages and operates amusements facilities for a wide range of customers to enjoy in shopping malls known as Game Centres , for parents and children known as Kids Bee and collaboration events with popular intellectual properties at SEGA Collabo Cafe . They develop entertainment businesses focused on people, playing and food and drink.

About StarVR

Aiming to be the leading solutions provider of B2B Virtual Reality services, StarVR Corporation innovates the head-mounted display market through its 210-degree, 5K resolution VR headset. StarVR Corporation is a joint venture between Swedish entertainment content creator, publisher and innovator Starbreeze Studios, and Acer, one of the world’s top ICT companies with a presence in over 160 countries.

The joint venture designs, manufactures, promotes, markets and manages sales and support of StarVR solutions to the professional, enterprise, and location-based entertainment market. Headquartered in Taipei, StarVR Corporation also has presence in Los Angeles, Paris and Stockholm. Learn more at



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