CEO Tobias Sjögren remarks on the report:
A strong quarter with the PAYDAY anniversary and our highest ever MAU.
PAYDAY: The Heist was launched in 2011, and the sequel PAYDAY 2 was launched on PC in the third quarter of 2013. This means that so far we have had eight fantastic years with PAYDAY 2 and a full ten years with PAYDAY as a franchise. In August and October, we ran campaigns to mark these two anniversaries. In addition to the usual launch of new content for PAYDAY 2, we treated our fans to a much-appreciated four-part documentary series detailing key events in the life of the game. To date, PAYDAY has been installed by nearly 36 million players worldwide, and we have released over 220 add-on bundles. This is a tremendous level of development and a journey that is still ongoing, along with 7.6 million members of the PAYDAY 2 community on Steam – the highest number for any game on the platform. We are continuing to develop new content for PAYDAY 2 and are planning a series of new activities leading up to the launch of PAYDAY 3 in 2023. I see the high number of monthly active users and the increased sales as clear evidence that the team at Starbreeze has mastered the games-as-a-service model.