Management

Tobias Sjögren

CEO since March 2021.

Born: 1975
Education: EMBA Gruppen.
Principal occupation: Since 1996, Tobias has been active in the computer game industry in production, business development, sales and management. Most recently, Tobias was CEO of the company White Wolf Entertainment and has previously worked at Paradox Interactive, Stardoll and the international agent company DDM Agents. Tobias was the head of DICE Stockholm’s studio while the first Battlefield game was launched.
Other assignments: Member of the board in Fox in a Box Stockholm AB.
Holdings in the Company: Directly or indirectly owns 830 000 shares of series B and 30 000 shares of series A.

Mats Juhl

CFO since May 2020.
Born: 1973
Education: Masters Degree in Finance, Lunds University.
Background: CFO Mips AB (publ.), CFO Tengbomgruppen AB, CFO Sweden Arena Management KB (Friends Arena), Finance Director Ticnet AB, Eknomomichef Enea AB (publ.).
Other assignments: Owner Juhl Management AB.
Holdings in the Company: Directly or indirectly owns 1 035 000 Class B shares.

Petra Takeva

Chief Growth Officer since 2021
Born: 1977
Education: IHM Business School, Forsbergs School, Bergs School of Communication
Background: Petra has over 18 years of experience working with marketing and business development on both the agency and client side. She has developed concepts and formats for products, services and marketing, primarily in the tech and entertainment industry.
Other assignments: –
Holdings in the Company: Directly or indirectly owns 100 000 Class B shares.

Fredrik Malmqvist

Head of Production since 2021
Born: 1979
Education: – Bachelor of Science – Computer Science, Karlstad University
Background: Has substantial industry experience, latest from 10 years as Development Director at DICE on both live and box products in the Battlefield franchise. Also has an additional 8 years’ experience from the software development space.

Other assignments: –
Holdings in the Company: Directly own 100 000 shares of series B.

Karin Sigge

HR Director since 2022
Born: 1981
Education: Master in International Business, Gothenburg School of Economics.
Background: Has worked within HR and recruitment since 2007. Most recent as freelance HR consultant and held positions as HR manager at Netlight Consulting and Digpro Solutions.
Other assignments: Board member Arbetsplats Mälaröarna AB (svb) and owner EKASI HR konsult AB.
Holdings in the Company: Directly owns 82 666 shares of series B.

Staffan Nyström

VP of Publishing since 2021
Born: 1978
Education: Master of Science – Industrial Economics, Luleå Technical University.
Background: Marketing professional with more than 18 years of experience on both the agency and client side. Previously ran Wargaming internal full service marketing agency and has been the Head of Marketing for Expansive Worlds (Avalanche Studios).
Other assignments: –
Holdings in the Company: Directly owns 620 153 shares of series B.