PAYDAY 3: Dev Update 9

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Starbreeze Entertainment, creator and publisher of the PAYDAY gaming franchise, today announced a partnership with <a href="http://www.gamefam.com/" target="_blank" rel="noopener">Gamefam</a>, the leading immersive gaming and media company for Gen Z and Alpha communities, to develop a new PAYDAY game on Roblox, launching later this year.
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The new Gamefam-developed experience will offer players a distinct new entry point into the PAYDAY universe. Roblox, which now has 145 million DAU (up 70% YoY), continues to grow in importance as a key platform for Starbreeze to connect with its existing PAYDAY fanbase and build all-new fans.
The announcement marks the next step in Starbreeze&#8217;s strategy to grow the PAYDAY franchise across platforms, building on the success of Notoriety: A PAYDAY® Experience on Roblox, developed by Moonstone Games under license, which has surpassed 400 million visits and holds a 92% player approval rating, establishing PAYDAY as one of Roblox&#8217;s most successful co-op franchises.
Gamefam brings extensive experience developing and operating some of Roblox&#8217;s most-played games, with a 50+ game portfolio that has surpassed 37 billion gameplay sessions to date and 16 million daily gameplay sessions. Gamefam has been the go-to Roblox partner for major game publishers including SEGA (Sonic Speed Simulator) and Ubisoft (Brawlhalla) and global brands including Old Navy, Intuit, Paramount and FIFA.
“PAYDAY has an incredibly dedicated and loyal community on Roblox, and we recognise how important these fans are to the franchise&#8217;s future,&#8221; said Matt Dixon, Chief Growth Officer, Starbreeze Entertainment. &#8220;Notoriety has built its own community around both the experience and the IP, and that&#8217;s a real achievement. Our primary goal is to entertain our players, and that means giving them even more ways to enjoy PAYDAY content and immerse themselves in the world of heisting. Partnering with Gamefam gives us the capability and expertise to build something new that sits perfectly alongside what Moonstone has created with Notoriety. We&#8217;re committed to being where our players are.”
&#8220;PAYDAY is one of gaming&#8217;s most iconic co-op franchises, and its community on Roblox is a testament to its enduring appeal,&#8221; said Bruce Maclean, SVP and Studio GM, Gamefam. “Our game will extend the legacy of PAYDAY with Gen Z and Alpha, right where they hang out daily, while creating something that feels native to the platform and genuinely fun for Roblox players, whether they&#8217;re coming in as PAYDAY fans or discovering the franchise for the first time.&#8221; The new experience is in development and further details will be announced ahead of launch.
For more information, please contact;
Matt Dixon, Chief Growth Officer of Starbreeze AB <a href="mailto:ir@starbreeze.com" target="_blank" rel="noopener">ir@starbreeze.com</a>
Kenny Mintz, Director of Communications &amp; Brand at Gamefam <a href="mailto:kenneth@gamefam.com" target="_blank" rel="noopener">kenneth@gamefam.com</a>
About Gamefam Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful immersive gaming and media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, SpongeBob Simulator, Deadpines: Zombie Survival, Obby But on a Bike HD, Super League Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit <a href="http://www.gamefam.com/" target="_blank" rel="noopener">www.gamefam.com</a>.
About PAYDAY® PAYDAY is Starbreeze’s flagship co-op heisting franchise, spanning PC and console games with a global community. It is one of the world’s most recognized co-op heisting experiences, having engaged more than 50 million players and generated more than $400 million in lifetime gross revenue.
With the franchise at the core of Starbreeze’s strategy, PAYDAY continues to evolve through new content and live engagement, partnerships, and licensing that expand the universe to new audiences and formats. PAYDAY is a registered trademark of Starbreeze AB (publ).
About Starbreeze Entertainment Starbreeze is an independent developer, publisher, and distributor of video games targeting the global market. Housing the smash hit IP PAYDAY, Starbreeze develops games based on proprietary and third-party rights, both in-house and in partnership with external game developers. Starbreeze shares are listed on Nasdaq Stockholm under the tickers STAR A and STAR B. For more information, please visit<a href="http://www.starbreeze.com/" target="_blank" rel="noopener"> www.starbreeze.com</a>
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Starbreeze Partners with Gamefam to Expand PAYDAY® Franchise with Second Game on Roblox

Starbreeze Entertainment today announces that Fast Travel Games has revealed PAYDAY: Aces High, an officially licensed VR co-op heist game set in the iconic PAYDAY® universe. The title will launch on Meta Quest and SteamVR headsets in 2026, supporting Starbreeze’s strategy to expand PAYDAY through selected licensing partnerships and new entertainment formats. Watch the trailer <a href="https://youtu.be/xSeznioypcY">here</a>. 
Starbreeze Entertainment today announced the continued expansion of PAYDAY, its flagship co-op heisting franchise, through PAYDAY: Aces High, an officially licensed VR co-op heist game developed by Fast Travel Games and revealed today at The VR Showcase. PAYDAY: Aces High is scheduled to launch in 2026 for Meta Quest and SteamVR headsets, and is available to wishlist now on <a href="https://store.steampowered.com/app/3456660/PAYDAY_Aces_High/">Steam</a> and <a href="https://www.meta.com/en-gb/experiences/payday-aces-high/9059428207447106">Meta Store</a>. The collaboration is structured as a licensing partnership, extending PAYDAY into VR as part of Starbreeze’s broader franchise expansion strategy.
PAYDAY: Aces High is built specifically for virtual reality, bringing the planning, teamwork and signature chaos of a PAYDAY heist to a fully immersive format. The game is designed for up to four players in co-op, inviting players to gear up, plan jobs and execute daring heists together in VR.
“PAYDAY is one of the most iconic franchises in gaming, with more than 50 million players worldwide,” said Adolf Kristjansson, CEO of Starbreeze Entertainment. “Fast Travel Games is a globally respected VR studio with over a decade of VR experience. They are the ideal partner to bring PAYDAY to this platform. With Aces High, we are expanding the PAYDAY universe and inviting players to plan and execute heists together in a fully immersive experience. Under their leadership, Aces High is not just an adaptation. It is a true PAYDAY game built from the ground up for this medium.”
“Bringing the iconic PAYDAY universe to VR has been more than a milestone for our studio &#8211; it’s been a genuine privilege. Working with an IP cherished by millions has been fantastic, and watching our team capture that magic in a fully fledged VR experience has been truly inspiring.” said Oskar Burman, CEO at Fast Travel Games. “I couldn’t be prouder of what they’ve created, and I can’t wait for PAYDAY fans around the world to dive into what we’ve built.”
The ambition is to grow PAYDAY across platforms and formats by working with best-in-class partners for each medium.
To learn more about PAYDAY: Aces High, visit the <a href="https://www.paydayaceshigh.com/">official website</a> and follow the new social channels: <a href="https://x.com/PAYDAYAcesHigh">X (Twitter)</a> | <a href="https://www.tiktok.com/@paydayaceshigh">TikTok</a> | <a href="https://www.threads.com/@paydayaceshigh">Threads</a> | <a href="https://bsky.app/profile/paydayaceshigh.bsky.social">BlueSky</a>
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For more information, please contact;
Adolf Kristjansson, CEO of Starbreeze AB <a href="mailto:ir@starbreeze.com">ir@starbreeze.com </a>Tel: +46 (0)8-209 229
About Fast Travel Games Fast Travel Games is a VR-exclusive games developer and publisher based in Stockholm. The studio was founded by industry-leading veterans and has created critically acclaimed VR titles such as Vampire: The Masquerade – Justice, Apex Construct, and Wraith: The Oblivion – Afterlife. Our mission is to create high-quality VR games with believable interactions, set in immersive worlds and populated with memorable characters.
About PAYDAY® PAYDAY is Starbreeze’s flagship co-op heisting franchise, spanning PC and console games with a global community. It is one of the world’s most recognized co-op heisting experiences, having engaged more than 50 million players and generated more than $400 million in lifetime gross revenue.
With the franchise at the core of Starbreeze’s strategy, PAYDAY continues to evolve through new content and live engagement, partnerships, and licensing that expand the universe to new audiences and formats. PAYDAY is a registered trademark of Starbreeze AB (publ).
About Starbreeze Entertainment Starbreeze is an independent developer, publisher, and distributor of video games targeting the global market. Housing the smash hit IP PAYDAY, Starbreeze develops games based on proprietary and third-party rights, both in-house and in partnership with external game developers. Starbreeze shares are listed on Nasdaq Stockholm under the tickers STAR A and STAR B. For more information, please visit<a href="http://www.starbreeze.com/"> www.starbreeze.com</a>
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Starbreeze and Fast Travel Games announce officially licensed VR game – PAYDAY®: Aces High

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Starbreeze Entertainment has entered into a partnership with VICE Studios (Gangs of London) to create film and television adaptations based on the PAYDAY franchise. The collaboration supports Starbreeze’s strategy to expand the PAYDAY franchise into new entertainment formats while continuing to grow the brand across games.
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Under the agreement, Starbreeze will work with VICE Studios to adapt PAYDAY for audiences beyond games, across screen and other formats. The parties will collaborate closely to ensure that future adaptations capture PAYDAY’s tone, characters, and high-stakes heist energy, while inviting new audiences into the franchise.
“Our goal is to grow PAYDAY from a game into a full entertainment platform, owning the heisting genre,” said Adolf Kristjansson, CEO of Starbreeze AB. “PAYDAY is the cornerstone franchise for Starbreeze, and we’re highly selective about partners who can expand its universe beyond games. VICE Studios is the perfect partner for this project, combining creative ambition with the production capability to develop premium adaptations that feel authentic to PAYDAY.”
“PAYDAY has a world that is bigger than the game itself,” said Amy Powell, President of VICE Studios. “There’s mythology behind the masks and a crew of characters with real history that is incredibly exciting to explore. Partnering with Starbreeze Entertainment, we’re excited to build that universe and see how far it can go on screen.”
Starbreeze retains ownership of the PAYDAY intellectual property.
For more information, please contact; Adolf Kristjansson, CEO of Starbreeze AB <a href="mailto:ir@starbreeze.com" target="_blank" rel="noopener">ir@starbreeze.com</a> Tel: +46 (0)8-209 229
About VICE Studios VICE Studios, a division of VICE Media, develops, finances and produces premium, award-winning and culture-defining content for the global marketplace. Operating with a full-service production facility, VICE Studios powers scripted, unscripted and branded content that anticipates culture with a distinct bold, authentic, raw and unfiltered VICE lens. The studio is behind the critically-acclaimed Gangs of London, in production for a fourth season on Sky in the UK with the third season currently airing on AMC+. Recent scripted titles include the adrenaline-charged thriller Atomic, for Sky, and the satirical feature Bad Apples, starring Oscar-nominated Saoirse Ronan, which premiered at TIFF in 2025 and other festivals. The studio is behind a string of hits for VICE TV including Out of Bounds, Dark Side of the Cage, Dark Side of the Ring, Hell’s Angels and United Gangs of America. Other recent unscripted titles include Into the Void (Hulu), Hollywood Hustler: Glitz, Glam, Scam (Prime Video), Pavements (Mubi), Bama Rush (HBO), and Lewis Capaldi: How I’m Feeling Now (Netflix). VICE Studios owns and operates the Cuba Pictures label, behind the hit Channel 5 series The Rumour and RTE’s The Walsh Sisters. At VICE, we take creative risks, challenge convention, and we live to tell the story.
About PAYDAY® PAYDAY is Starbreeze’s flagship co-op heisting franchise, spanning PC and console games with a global community. It is one of the world’s most recognized co-op heisting experiences, having engaged more than 50 million players and generated more than $400 million in lifetime gross revenue.
With the franchise at the core of Starbreeze’s strategy, PAYDAY continues to evolve through new content and live engagement, partnerships, and licensing that expand the universe to new audiences and formats. PAYDAY is a registered trademark of Starbreeze AB (publ).
About Starbreeze Entertainment Starbreeze is an independent developer, publisher, and distributor of video games targeting the global market. Housing the smash hit IP PAYDAY, Starbreeze develops games based on proprietary and third-party rights, both in-house and in partnership with external game developers. Starbreeze shares are listed on Nasdaq Stockholm under the tickers STAR A and STAR B. For more information, please visit<a href="http://www.starbreeze.com/" target="_blank" rel="noopener"> www.starbreeze.com</a>
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PAYDAY 3: Dev Update 9

Related News

Starbreeze Partners with Gamefam to Expand PAYDAY® Franchise with Second Game on Roblox

Starbreeze and Fast Travel Games announce officially licensed VR game – PAYDAY®: Aces High

Starbreeze Entertainment partners with VICE Studios to develop adaptations based on PAYDAY®