Popular Adrenaline-Fueled Heist Franchise Expected to Debut on Mobile Devices in 2019
Universal City, Calif., Stockholm, Sweden, Feb. 5, 2019 – Universal Games and Digital Platforms today announced that it will collaborate with independent creator, publisher and distributor of games, Starbreeze, to publish the upcoming mobile game, PAYDAY: Crime War. Universal will handle all publishing and marketing of the game, as well as contribute its expertise around mobile free-to-play and games-as-a-service best practices, while Starbreeze will develop the game and provide oversight to ensure authenticity with the PAYDAY franchise.
Universal and Starbreeze have a 15-year relationship going back to the critically acclaimed The Chronicles of Riddick: Escape From Butcher Bayin 2004, and most recently partnered onThe Mummy Prodigium Strike VR location-based game in 2017. Starbreeze is part of a growing list of talented development and publishing partners that Universal Games and Digital Platforms is working with since announcing in 2017 that it would take a more active role in the development, marketing and distribution of games based on NBCUniversal properties and select, original game properties. PAYDAY: Crime War will be one of the organization’s first published mobile games to be released this year, with more to come throughout the year.
“We’ve spent nearly two years building a trusted games team with proven expertise in all aspects of mobile game publishing,” said Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development. “With the addition of PAYDAY to our game slate, we can help Starbreeze bring a fresh, new experience to PAYDAY fans on mobile, the largest gaming platform in the world.”
“Universal has a clear and high-quality vision for PAYDAY: Crime War, which stays true to what fans have come to expect from the intense, ground-breaking franchise,” said Mikael Nermark, Acting CEO, Starbreeze. “We are confident that they will be instrumental in guiding us to a successful global launch of the next chapter in the PAYDAY universe.”
More details about the game will be announced in the coming months. For more information, please visit https://www.paydaycrimewar.com.
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